Jeans for comment: @ispylevis twitter sampling campaign
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May 27, 2009, 12:53 pm
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Filed under: Uncategorized
I joined twitter sometime last year and didn’t necessarily know where it was going or what it had to offer. I got more active though around February (when I had a little more time on my hands – suddenly), partly under the pretense of exploring how brands where using it to reach their market.
It was obviously useful from a customer service point of view, and for monitoring the conversations about your brand, but it’s been good to see a few more inventive approaches lately. I just finished many days of distraction and lost sleep participating in the Terminator Salvation launch twitter game - http://twitter.com/Resistance2018 – but despite the rather lengthy commitment, it looks as though the reward was little more than a thanks for participating – even for the top 10 (I finished a credible 12th). Surely there could have been an in-season double pass for the top 20 or so! That said, I’ll undoubtedly go and see the film when it launches here.
But then @ispylevis came along (http://twitter.com/ispylevis), a catch me if you can-style game where the mysterious twitterer tweets out locations with pics and you have to find them and ask the question: “Are you wearing levis?” Get the right guy and he’ll drop his pants and give them to you. It’s a pretty simple idea, but for a brand that’s struggled a little lately with the cool-factor, it’s a good way to reach an influencer audience in engaging way. And obviously get people blogging about the brand too*.
So I’m sure there have been other good twitter-based promos going on. Which ones have you seen?
*At this point, I should probably come clean and reveal that I managed to catch @ispylevis outside the MCA today and picked up a pair of 568 skinny’s. Consider this my admission of “jeans for comment”.
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Just came across another interesting twitter-based promo campaign mentioned on Smart Company from Cleartext in the wake of WebCentral’s outages. Details here – http://tinyurl.com/df8bcc
Comment by dekkard42 June 2, 2009 @ 2:15 am