Filed under: Marketing, Uncategorized | Tags: advertising, design, Marketing
Noticed these bill posters around over the last few days and I have to say I was quite intrigued by them. Very bold, simple graphics – and quite arresting statements (no pun intended). Finally got around to following up on them and having a look at the site – http://joehunter.com.au Turns out to be for a new pulp crime novel featuring a protagonist named Joe Hunter. Given the lack of imagination that seems to go into most book launches, I have to give this one marks for trying. But unfortunately it could have gone so much further in a couple of ways. Firstly, while the landing page continues the gag, the clickthrough to a static page featuring the book and a summary – off every link – left me extremely disappointed. They why not get some dialogue going: through the site or the the mobile number; maybe even an opportunity to follow Joe Hunter on Twitter?
